Our Team


Our Lennertson Sample' Staff Members

Pictured from left to right: Chris Eldringhoff, Cindy Penick, Jennifer Heidmann, Daniel Lennertson CEO, Leslie Horstmann, Vicky Kesler, Megan Lennertson-Colyer


Daniel Lennertson – CEO

Daniel Lennertson CEO

Daniel Lennertson has owned Lennertson Sample Co. for nearly four decades, and has experienced almost every type of textile sampling that exists. He is a forward thinker, avid tennis player and is slowly relinquishing sampling duties to his next generation of sample makers.
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Leslie Horstmann – COO / Sales

Leslie Horstmann COO/Sales

Leslie is our Chief Operating Officer here at Lennertson Sample Company. She works as the right-hand-woman to our CEO, Daniel Lennertson, and is involved in all aspects of the company. Leslie is a family oriented person who started with us in 2001 as an administrative assistant. Leslie has an Associates of Science in Business Management, and is currently working to finish her Bachelor's Degree in Business. Leslie has a great understanding of and relationship with our customers, and is an expert in customer service.

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Ellen Sinclair – Senior Account Representative

Ellen Sinclair Senior Account Representative

Ellen began working for Lennertson Sample Company in St. Louis in 1985 when the company was still operating out of an older building in the downtown area. Starting as a secretary, and helping early on to establish our in-house graphics department, her creative problem solving and interpersonal skills soon led her into a sales position, where she enjoys longstanding relationships with many of our customers. Whatever your needs in swatching, Ellen can help with quick and knowledgeable service.

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Jennifer Heidmann Artwork – Production/Sales

Jennifer Heidmann Artwork Production / Sales

Jennifer started working for Lennertson Sample Company in 2000 as our Type Setter. Her position has evolved over the past 14 years to keep up with the constant changes in technology. Today Jennifer handles all aspects of Artwork production for sample cards, headers, and books. Her precision and eye for layout enables us to provide our customers with a dynamic layout for their product. Jennifer also works as a Sales Representative for Lennertson Sample Company where she directly communicates with our customers to ensure both a quality product and relationship.

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Vicky Kesler – In House Accountant

Vicky Kesler In-House Accountant

Vicky started working for Lennertson Sample Company in February of 2000. She is family oriented and is a very versatile worker. We take pride in her great accounting, communication, and organizational skills. Vicky also works behind the scenes in our software setup and installation. Vicky is our In House Accountant, and has an Associates Degree in Accounting.

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Chris Eldringhoff – Administrative Assistant/Sales

Chris Eldringhoff Administrative Assistant/Sales

Chris is one of our newest members to the office at Lennertson Sample Company. She started working for us in 2011, working the floor as a Mounter/operator. Chris has great people skills, and knows both the front and back end of our company which we consider a great skill set. Chances are, if you call us, Chris will be the friendly voice on the other side of the line. Aside from working as an administrative assistant, she also works with our sales team. Chris is an outstanding member of our community. She is a member of Families in action, the Booster Club, President of the Blue & White Committee, and a 4-H Project Leader. She also helps with the youth Football League and is in charge of the 4th Grade Youth Traveling Basketball team.

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Cindy Penick – Production Manager

Cindy Penick Production Manager

Cindy is one of our longest standing employees of Lennertson Sample Company. She began working for us in 1986 in Downtown St. Louis, and made the move with the Company to Hermann Missouri. She began working in the back of the company as a Mounter. Cindy is our Production Manager and oversees the floor of the plant from fabric check-in to shipping the finished samples out the door. She has a very demanding position in our company and handles aspects such as production schedules, human labor requirements, implementing all procedures, and setting production procedures. Cindy always ensures that we make quality products and have them out the door on time, every time.

Megan Colyer – Sales Representative

Megan Colyer Director of Marketing

Megan is the youngest daughter of Daniel Lennertson and has worked for Lennertson Sample Company since 2000 on and off as she worked on her education. Growing up with the company, she started in the back mounting samples and worked her way up through various positions. Megan is very versatile and wears many hats in the company. After receiving her Bachelor's Degree in Fine Art specializing in New Media, she has joined our team more permanently leading us in marketing.

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